helena ruby riedeburg

is a graphic designer + multidisciplinary artist

Hi — I'm Helena, a seasoned graphic designer specializing in the realms of branding, web design, and print. My artistic journey began in my youth, immersed in the vibrant world of creativity fostered by my mother's art gallery located in Jacksonville, FL. 

With a multidisciplinary approach, I've honed my skills in photography, printmaking, drawing, and painting, allowing me to bring a rich and diverse perspective to my graphic design work. Passionate about every facet of design, I thrive on the intersection of aesthetics and functionality, being passionate about interior design and architecture as well. 

Join me on this visual experience as I blend my roots in traditional artistry with a modern, innovative design sensibility. Each of my projects tells a story of artistic evolution, passion, and a commitment to delivering impactful and visually compelling solutions.

education

University of North Florida

BFA in Graphic Design and Digital Media • Jacksonville, FL
Minor in Painting, Drawing, Printmaking, and Digital Marketing
Summa Cum Laude • President's List • Hicks Honors College

Involvment

• CMD+N Design Club Secretary + Graphic Designer • 2023
• Print Guild Graphic Designer + Social Media Manager • 2023

experience

  • January 2023—Present // Jacksonville, FL


    • In-house designing in collaboration with marketing department

    • Develops and produces print and digital marketing materials

    • Creates collateral, iconography, infographics, and presentations

    • Maintains and updates company website to assure high SEO

  • December 2021—Present // Jacksonville, FL


    • Assists in project development and research for art installation

    • Designs print layouts and catalogues to showcase artist’s work

    • Designs realistic mock-ups of art installations

    • Shadows master printer while gaining new techniques

    • Creates vectors for sculptural installation projects with CNC cutting

  • September 2020­—Present // Remote


    • The Viola Muse Digital Edition logo // Designed a unique logo that compliments the mission of the organization

    • Akua brand identity and packaging // Developed the brand identity, packaging, social media, and touchpoints for the startup body care brand

    • Content for Tarlan Eshghi Communications // Created Graphics for Instagram posts and stories for multiple businesses

    • Illustration commissions // Illustrated works for clients with specific needs and visions

skills

Software

Illustrator, InDesign, Photoshop, Lightroom Figma, XD, Hubspot, Squarespace, Wix, After Effects, Procreate, Final Cut Pro

Design Skills

Publication, Brand Identity, Typography, UX/UI, Photography, Illustration, Motion Graphics, Video Editing, Editorial Design

Other

Printmaking, Drawing, Painting, Darkroom Photography, YouTube, Social Media Management, Jira, Microsoft Suite, Google Suite

honors + awards

Art + Politics Exhibition

Featured Artist | MOCA Jacksonville | 2022

ADDY Awards

"Relief in Design" | Silver | Regional | 2023

AIGA Portfolio Review

Third Place Winner | Regional | 2023

Scholastic Art + Writing Awards

Gold Key Winning Artist | 2018 + 2019