ANTHROPOLOGIE MOTHER’S DAY

These designs are a concept for an Anthropologie Mother’s Day brand collection, consisting of gift cards, an in-store advertisement, and a pop-up card.

Anthropologie has very eclectic and calming energy, which ties into the aesthetic and subject matter, illustrated mom and baby woodland animals in a whimsical watercolor style. Products Anthropologie sells were brought into the composition to make the connection between the subject matter and store, as well as advertising their real merchandise through the designs.