HUMMINGBIRD CAT FOOD

branding + packaging

Hummingbird is a natural and human-grade cat food made fresh in Portland, OR. In this day and age, young people are owning pets rather than having kids at the beginning of their adulthood. Our pets should be treated just as well as a person, starting with a healthy diet. 
The branding leans very friendly, cute, and approachable to be perceived as trusting and welcoming. Illustrations are used on the different flavors of cat food to highlight each one and differentiate the flavors when quickly purchasing at the store.




PROCESS





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